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Asking the Right Questions about PR

Mark Rose is asking all the right questions. In his post on the recently launched Google Sidewiki, he asks: What’s your social media PR strategy? What’s your Wiki strategy (Wikipedia, Wikimedia, Google...

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Stop, Look and Listen: Your Customers are Everywhere

“My customers aren’t on Twitter.” I hear that a lot. And not just about Twitter, but replace “Twitter” with just about any social networking tool and you get the idea. However, these assumptions are...

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